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Taraf

The property arm of Yas Holding, working in small collections — beachfront at LUCE on Palm Jumeirah, fairway villas at Jumeirah Golf Estates.

Founded in2023
Under Construction5+

What the Developer Is Known For

Taraf is the real estate division of Yas Holding, a UAE-headquartered investment group, led by chief executive Ahmad Shibel. Its work is deliberately collection-scale rather than city-scale. LUCE on Palm Jumeirah, which broke ground in September 2023 with MZ Architects, delivers two- to four-bedroom apartments, a duplex and a penthouse with private beach access, its forms drawn from the curves of sand. The wider portfolio includes the Terra Golf Collection at Jumeirah Golf Estates, CELLO Residences, Terrazzo, Karl Lagerfeld Villas, Solea and Fay Hills.

Beachfront Collection on Palm Jumeirah

LUCE is a small beachfront collection on Palm Jumeirah designed by MZ Architects, with forms drawn from the curves of sand and private beach access.

Golf-Frontage Villas at Jumeirah Golf Estates

The Terra Golf Collection places villas directly on the fairways of Jumeirah Golf Estates, home of the DP World Tour Championship.

Backed by Yas Holding

Taraf operates as the property division of Yas Holding, giving a boutique developer the balance sheet of an established UAE investment group.

Projects by Taraf

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Karl Lagerfeld Villas
Karl Lagerfeld Villas
Karl Lagerfeld Villas
Karl Lagerfeld Villas
Villa

Karl Lagerfeld Villas

Meydan

TarafQ2 2027

from AED 18.9M

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Frequently Asked Questions

Taraf develops on Palm Jumeirah with LUCE, at Jumeirah Golf Estates with the Terra Golf Collection, and in Jumeirah Village Circle with CELLO Residences, among other Dubai locations.

Taraf delivers apartments, duplexes, penthouses and villas, generally in small collections rather than large-scale phased communities.

A beachfront collection on Palm Jumeirah of two- to four-bedroom apartments, a duplex and a penthouse, designed by MZ Architects with private beach access.

Taraf is the real estate division of Yas Holding, a UAE-headquartered investment holding group, and is led by chief executive Ahmad Shibel.

Taraf is backed by the Yas Holding balance sheet and broke ground on LUCE in September 2023, working with MZ Architects and contractor Asasat Aldhafra APCC.

Yes. Taraf builds in designated freehold zones including Palm Jumeirah and Jumeirah Golf Estates, with full ownership open to buyers of any nationality.