Arada
The developer that planted 50,000 trees around a Sharjah community and then brought Armani Beach Residences to Palm Jumeirah.
What the Developer Is Known For
Arada was founded in December 2016 as a joint venture between Basma Group, chaired by Sheikh Sultan bin Ahmed Al Qasimi, and KBW Investments, led by Prince Khaled bin Alwaleed bin Talal, with Ahmed Alkhoshaibi as chief executive. Its Sharjah portfolio is defined by scale and landscape: Aljada, the emirate’s largest mixed-use masterplan, and Masaar, a forest community planted with more than 50,000 trees. In Dubai the developer moved straight to the top of the market with Armani Beach Residences on Palm Jumeirah.
Armani Beach Residences, Palm Jumeirah
Arada entered Dubai at the top of the market, delivering Armani Beach Residences on Palm Jumeirah with interiors by the Armani/Casa design studio.
A Community Built Around Woodland
Masaar is planted with more than 50,000 trees forming woodland belts between gated clusters, with 13 kilometres of cycling and jogging trails between them.
Technology, Sustainability, Community
Arada builds around a stated triangle of technology, sustainability and community, with smart-home systems and green space specified from the masterplan stage.
Projects by Arada
Other Developers
Frequently Asked Questions
Arada is headquartered in Sharjah, where it develops Aljada and Masaar, and also builds in Dubai — including Armani Beach Residences on Palm Jumeirah — with expansion into Saudi Arabia.
Arada delivers lofts, apartments, townhouses, villas and mansions, alongside branded residences such as Armani Beach Residences and Vida Residences Aljada.
A forest-style community in Al Suyoh, Sharjah, planted with more than 50,000 trees, with gated clusters, nine parks and 13 kilometres of cycling and jogging trails.
Arada launched its first community, Nasma Residences, in 2017 and has since delivered across Sharjah, backed by Basma Group and KBW Investments.
Yes. Arada offers freehold ownership to foreign nationals in Sharjah, still relatively uncommon in that emirate, and in Dubai’s designated freehold zones.
Armani Beach Residences on Palm Jumeirah, where the Armani/Casa studio designed the interiors of a limited collection of beachfront apartments and penthouses.
